Showing posts with label not enough pupils. Show all posts
Showing posts with label not enough pupils. Show all posts

Ex AA Instructor in Court in Franchise battle

An ex AA driving instructor is challenging the AA driving school in court over it's driving school franchise on the grounds of fraudulent misrepresentation and damages, the main problem being that they take on more instructors than they are able to support with pupil supplies!

Anyone who has been in this business will know that any franchise is out there to make money for the owners, and the cause of the franchisee is secondary.

I left the AA for the very fact that they couldn't supply me with enough learner drivers in London in 2007, despite the fact that I had to pay them almost £200 a week, on top of which there was the £30 a pupil introduction charge.



While I do sympathise with this ex-AA driving instructor, I would not have taken the bold step he took based just on the words of a salesperson sitting in a Bristol based call centre who was concerned about meeting their monthly target.

I wish him all the best with the case that begins on the 6th of April 2010.

Details of the claim can be found here

AA Driving School Franchise 10 facts

The AA driving school franchise is not a bad deal, and is a very good way of starting your driving instructor business as long as you are aware of a few things.

1. The AA is a strong brand which is very good for instructors getting new learners privately, but don't expect them to pay the full lesson price for their area when coming to you directly.

2. Don't take an AA Driving Instructor franchise expecting them to give you all the pupils that will make your business successful, you need to do your own marketing as well, and expect to keep doing this until you are established.

3. You can't use the AA logo on your personal website, stationary, but you can mention you are an AA driving Instructor. Photos of your car can not also be used on private marketing materials.



4. You get all the stationary you need to run your business free, but cards, AA approved marketing materials are provided at extra cost.

5. The franchise fee is payable weekly, and is usually off set by any AA driving lessons you have given which have been prepaid to the Bristol office. AA pupil introduction fees are additional.

6. The is an introduction franchise fee discount for new driving instructors which could be up to 10 weeks, and there could be other offers as well. The introductory discount means you don't have to pay the full weekly fee which is very helpful for a newly qualified ADI to build their client base.



7. There is a 2 day induction course before you take up the franchise. You will get your ford focus driving school car during the induction course.

8. You only need to give 30 days notice to end your AA franchise.

9. You will undergo a credit check when applying for a franchise, and there is a deposit (payable by card) when you apply.

10 The AA driving School makes money from its franchise holders, so make sure you get the service you deserve.