AA Driving School Marketing January 2010

The AA seems to have just launched its 2010 driving school marketing campaign to recruit more fully qualified instructors to take up its franchise, as I today received a letter in the post advising that now than any other time is it right for me to join them.

The marketing letter which was probably sent to all fully qualified intructors in the area from the ADI register which can be bought by any organisation gives a few 'good' reasons why I should join this progressive national driving school.

  • There are not just about learner drivers.

  • The AA is a leading UK ADI training provider

  • They provide BTEC in science training on a national level

  • The AA provides some training for the Police

  • Corporate driver training to businesses

  • All in all, I should join them because they have many ways of earning me money with the AA franchise, and as a sweetner, they will give me a £600 discount on their over £200 a week franchise fee in the early months to get me started!

    The main reason i left the AA driving school was because they could not offer me enough learner driver pupils in London, always advising to do my own marketing/advertising to suppliment my pupil supply (they were giving me less than 5 a week, despite the £30 charge for each introduction)!

    Good luck to any of you starting out with them in this new year 2010, you might have a much richer experience than I did.

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